Our Mission

We want to make it easy to buy delicious meat produced by British pedigree native breeds that live in harmony with the natural world. We believe that these heritage animals produce the world’s finest beef, pork and lamb, and that creating a greater demand for them is the best way to preserve them for future generations to enjoy.

We work with like-minded farmers and skilled butchers to deliver meat with a fuller flavour and fantastic marbling that makes it moist and tender.

We believe smaller family-run farms are the sustainable way to produce meat and that selling direct to the customer ensures money goes to farming communities that do so much to look after the countryside.

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